Creating stronger connections and exceptional experiences for its customers

Client Wannon Water
Project Creating stronger connections and exceptional experiences for its customers

Overview

Wannon Water is a trusted provider of sustainable water services, serving over 30 communities across South West Victoria, from the South Australian border to the Otways and from the Grampians to the coast. Committed to ensuring the health and wellbeing of its customers, Wannon Water delivers fresh water from source to tap and manages sewage with a focus on safety and reliability. As a local organization, Wannon Water is deeply invested in the prosperity of the region, working closely with communities to drive positive change and protect the environment. Their mission extends beyond water supply, aiming to foster stronger, healthier communities throughout the region.

Wannon Water embarked on a comprehensive website redevelopment project with the key goal of creating stronger connections and exceptional experiences for its customers. The existing website, a crucial digital touchpoint for both customers and external stakeholders, had not been upgraded for many years, leading to outdated functionality and user experience challenges. The project aimed to deliver a modern, user-centered website that not only aligns with Wannon Water’s brand and voice but also meets the evolving needs of diverse user groups, including residential, business, and rural customers, contractors, consultants, and employees.

Challenge

The website redevelopment project faced several challenges, including:

  1. Outdated User Experience: The existing website’s user experience had become outdated, making it difficult for users to find and engage with essential information. Redesigning the UX based on comprehensive user research was critical to ensure the new site met the needs of all audience segments.
  2. Content Overhaul: The content on the current website required a complete audit to identify what to keep, update, or delete. Ensuring that the new content was consistent with Wannon Water’s brand guidelines and effectively communicated to all users was a significant challenge.
  3. Complex Information Architecture: Developing a new, intuitive information architecture that could effectively organize content and guide users through various customer journeys was essential. The IA needed to be responsive, mobile-friendly, and compliant with accessibility standards.
  4. Technology and Integration: Implementing a Content Management System (CMS) that was not only agile and secure but also capable of integrating with other tools and systems posed a technical challenge. The CMS needed to be scalable to adapt to future technological advancements.
  5. Training and Maintenance: Providing comprehensive training for content editors to ensure they could effectively use the new CMS, along with establishing a plan for ongoing website maintenance, security, and support, were critical components of the project’s success.

This redevelopment project aimed to deliver a website that is functional, accessible, intuitive, and secure, ensuring a seamless experience for all users while providing Wannon Water’s team with the tools they need to manage content efficiently.

Solution

Starting with a thorough solution design, we laid out a clear roadmap that aligned with their objectives, setting the stage for a successful project. Through hands-on UX workshops and detailed annotated wireframes, we collaborated closely with Wannon Water’s team, ensuring that every decision was informed by real user needs and insights.

We crafted a responsive and visually compelling interface that not only reflects Wannon Water’s brand but also delivers a seamless experience across all devices. Leveraging WordPress with Gutenberg blocks, we empowered their content editors with an intuitive platform that makes updating and managing content a breeze. The site was built with speed and security at its core, ensuring it’s not only fast but also robust against modern threats.

To ensure the website’s longevity and peak performance, we committed to ongoing support and maintenance, providing regular updates, security checks, and performance tweaks. This approach not only solved Wannon Water’s immediate challenges but also equipped them with a future-proof digital toolset.

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